Despite our experience, talents and skills, there are times when we miss the obvious. These sometimes deceptively simple glitches can be costly.
Recently, I had the experience of searching for a new business car. In fact, I visited several car lots with my fiance, who also was searching for a new car. We did our homework on the web before venturing out to see particular models at local dealerships. We spoke with the sales leader at each of the three locations, a Ford dealership, a Mazda dealership and Car-Max.
We both were quite specific about the models we were searching for and indicated that we were willing to purchase immediately upon finding the right car. Count them: two pending sales... enough for any ravenous car salesman to see green and get excited... right? We certainly thought so.
As it tuned out, despite being very specific about the models we wanted, indicating that we clearly had the means and intent to purchase two vehicles, despite the initial interest displayed by the salesmen, despite promises to locate the desired models and present them to us, we never heard from any of the three again! Can you believe it?
These three salesmen all lost out on two very nice sales! Why??? They failed to realize a potential sale and failed to follow up. There is simply no excuse.
Don't let this happen to you. Follow your instincts, immediately follow up on sales leads and call your prospects regularly. They are going to buy from someone; do you want them buying from someone else or YOU?