I like John Jantsch's latest post. He talks about adopting a new strategy and then asking new questions. The turn of the calendar page is obviously a great time to renew focus. Great thinking. Great premise.
What about these questions? Ask yourself the hard ones first. Be honest. Be careful not to "cherry-pick" your questions or responses. Remember your purpose here is to enhance your business, not provide easy answers to irrelevant questions.
When your strategy session has yielded the necessary results, the ardent task of asking your customers new questions comes into play. Be certain to ask for precisely what you want. Be direct. Ask clarification questions to be certain that your customer understands you. Continue to question until the critical information you seek has been gathered and recorded.
The most important step in this process however, is not the questioning. It is the listening. Once your question has been articulated, shut-up and listen carefully. Most people do not really listen, they are actually preparing for their next speaking turn while the other person is busy telling them exactly what they need to know. So... listen carefully after asking those questions if you truly desire your new strategy to be successful.