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April 24, 2007

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Jason Jacobsohn

I also believe that individuals need to focus on their own personal brand. How you brand yourself is so important for building relationships. You need to focus your own brand on your area of expertise and then let yourself be known as that expert.

Jerald

Thanks for the excellent article !! It carries strong points. I think consumers perception level towards the brand needs to be considered based on the brand objective and vision.

Deesha Communications
www.deeshapr.com

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He also suggests that focus is also an important factor for companies to remember when marketing their brand. If a company has diversified into many industries, their brand often becomes diluted, forcing confusion into the mind of the consumer, and a confused mind does not buy. Furthermore, reading between the lines reveals that the tendency towards offering various brand extensions may also tend to cloud the branding efforts of a company, leading to poor consumer recognition.

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