Safety is a huge segment of the automation field in manufacturing. There is a constant evolution of standards and technology to ensure the safety of individuals in the manufacturing environment. What's more, safety products have to be at least double-redundant and even contain features to minimize the effects of individual stupidity. Safety is a growing field and everybody is paying close attention. Nobody wants injured workers and hefty fines resulting in costly downtime or lengthy litigation. Employers have multiple motivations for investing in safety.
As technologies such as high speed communications, robotics, and machine vision grow in dominance on the manufacturing floor, increased throughput, greater efficiency, fewer humans and less injury often result. Safety control systems are being installed everywhere.
While such considerations, averting a recipe for injury, are critical in this environment, playing it safe in the sales and marketing arena is usually a strategy paying few dividends, instead inflicting a heavy penalty on market position and sales performance. The tell-tale sign of this limiting strategy is blindly and consistently doing things the way you have always done them. Insanity has been defined as performing in a manner consistent in the way you have always performed, yet expecting different results. You ask "Who would do such a thing?"
The truth is that many of us get so caught-up in the daily grind that we do not realize that we are spinning around in this trap. It is like being on a wheel in a hamster cage; We are active, expending energy and doing the work, yet actually getting nowhere!
You must consistently stretch out of your comfort zone to expect growth and higher performance. There are no exceptions. Playing it safe, being conservative and staying with your old strategy will not even allow you to keep up with your current level of business, instead losing ground daily. You must take charge of what is happening or you may soon be finding yourself feeling bewildered, scratching your head and saying to yourself "what happened?"
Evaluate your position. Examine your competition. Study your products and services to see where you best fit. Carve your niche. Map out your strategy. Take action. If you are thinking that all this sounds like a sales plan, you are exactly right! Who in their right mind can possibly hit a target they have not yet identified?
A successful sales career is never going to be about playing it safe, rather it is about pushing your limits and expanding your possibilities daily, looking back only for historical reference.
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