Where is the Land O'Lakes egg nog? I happen to be a self-proclaimed connoisseur of this wonderful, creamy concoction. To my knowledge, I have sampled every national brand and many regional brands from across the country. Surprisingly, I have only located two brands that I consider superior and Land O'Lakes egg nog is clearly the best, at least for my palette. My only real gripe is the limited and seasonal availability of this deliciously sweet dairy treat.
A quick review of the ingredient labels of most egg nogs reveals many less-than-desirable ingredients such as high-fructose corn syrup and a myriad of artificial flavorings and preservatives. Not so with the egg nogs from C.F. Burger and Land O'Lakes. Here you will only find fresh cream,sugar, eggs, vanilla and nutmeg. No aftertaste and rich, natural flavor is consistently delivered. All that is great, IF you can find these rich, wonderful drinks.
The calendar drives the supply cycle of most egg nog brands. It starts to appear just before Thanksgiving and is usually available through the end of the year. That's it! I remain convinced that the superior brands I mentioned earlier have a much tighter supply band. I seldom see Land O'Lakes egg nog before December 1st and the supply usually dries up mid-month! My informal market research reveals that all stores in my area that usually carry it display empty shelves that are soon filled with the national brands. It appears rather obvious that the "good stuff" sells out quickly. The secret is out. Many like me have developed a taste for the best of the best.
So, I ask you Mr./Ms. Marketing Manager at both companies: Why not increase your egg nog supply and offer it for a longer period? Think of the increased sales, greater profits and the satisfaction and goodwill of your happy, albeit heavier customers.
Why not shake up the market and begin offering your quality egg nog in early November?
The same questions and considerations must be thought of in your business. Are you listening to your customers? Do you have your eyes and ears paying close attention to the market? Are you supplying what your customers want or what you think they want?
Why not ask them?