Dabo Swinney's Incredible Sale

College football fans everywhere love long traditions and exciting rivalries. Here in South Carolina we have both represented in many of our fine schools. None however are more celebrated than the chemistry between Clemson and the University of South Carolina (USC).

This year, Clemson has faced a mid-season coaching change that has great impact for both the team and the community. The big question in Clemson, South Carolina for the last several weeks is who will succeed former Tiger head-coach Tommy Bowden?

Forty year old Dabo Swinney, named interim coach just several weeks ago has now been offered the head coaching spot at Clemson, replacing recently ousted Tommy Bowden. Swinney, a six-year veteran of the coaching program and a proud Alabama alumni, is a well-respected area favorite. That's quite an achievement for a young guy facing stiff coaching competition from across the country. 

The Bleacher Report recently cited five reasons why Clemson should elevate Dabo Swinney to head coach for the Tigers:

• Familiarity with the Program
• Energy 
• Recruiting (He has demonstrated great ability in this critical area.)
• Terry Don Phillips (Clemson Athletic Director - appears to favor him.)
• Clemson Tradition (He's reminiscent of their beloved coach, Danny Ford)

While that general assessment appears valid, every football fan knows that the selection of a new head coach is always a process under great scrutiny from a myriad of interests. Regardless, Swinney must have read my book, Superior Selling Skills Mastery, as he masterfully achieved what he wanted and appears to have pleased most everyone in the process!

Let's examine Swinney's classic sales techniques:

1. He has absolute love and devotion for his school and their football program.
2. He has received the respect of his peers and opponents.
3. He has successfully positioned himself for success.
4. He stepped-up when called upon.
5. He immediately went to work to prove himself worthy.
6. He asked for the position.

Salespeople: Love what you do and respect those with whom you serve and interact. Always do the right thing, even when it's hard. Position yourself to be in the right place at the right time. Never hesitate in your decision making. Work hard and elevate the interests of your customer, finding ways to serve her interests as well as those of your company so that everyone wins. Be professional. Always ask for what you want. The answer is seldom "yes" unless you ask.

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...........................
Daniel Sitter
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Comments

[Greg Woodley]

Hi Daniel,
your comments after Salespeople: are all true and old school. Those attitudes and actions will get you quite a long way in sales. Just remember that todays buyer s more savy and if you want to get through to them you have to have more than product knowledge and a win-win frame, you have to understand people and how to communicate with them on an individual level. Then you can connect with them and greatly improve your chance of a sale.
Greg