What is a Salesperson?
A friend sent me this somewhat dated yet interesting commentary on the life of a salesman. It appears
to have been written in the mid 1950's judging from the original references to a salesman instead of salesperson and the computer cited was called a Univac. Forgive me please Mr. Anonymous, for I have slightly updated the content.
A salesperson is a pin on a map to the sales manager; a quota to the factory; an overloaded expense account to the auditor; a bookkeeping item called "cost of selling" to the treasurer; a smile and a wise-crack to the receptionist; and to buyers, a purveyor of the balm of flattery.
A salesperson needs the endurance of Hercules; the brass of Barnum; the craft of Machiavelli; the tact of a diplomat; the tongue of an orator; the charm of a playboy, and a brain as quick as a next-generation computer.
She must be impervious to insult, indifference, anger, scorn, complaint, and the effects of drinking all night with a customer. She must be able to sell all day, entertain all evening, drive all night to the next town, and be on the job fresh at 8:00 a.m. She must be good enough to play and willing to lose at golf, and cards, and story-telling.
She wishes her merchandise was better. She wishes her prices were lower. She wishes Her commissions were higher, her territory smaller, her competitors ethical, her goods shipped on time, her boss sympathetic, her advertising more effective, her customers more human, but she is a realist and so realizes that none of this will ever be.
But, she is also an optimist, so she makes the sale anyway. She lives or dies by the daily report. She rolls her days away in a tedium of planes, trains, and cars. She sleeps her nights in a cheerless hotel room. Yet each morning she hoists onto her back the dead-weight of last year's sales record and this year's quota, and goes forth to do it all over again.
And yet for all that and all that she cannot for her life imagine anything she would rather do, anybody she would rather be ...than a salesperson.
~Anonymous
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Daniel Sitter
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