Kudos to Drew McLellan and Gavin Heaton who conceived the amazingly successful Age of Conversation marketing series and have since undertaken the massive task of assembling almost two hundred authors from around the world for the third installment, Age of Conversation 3: It's Time to Get Busy, being published later this month. I am once again honored, humbled and thrilled to be among the contributors to this effort. There is something here for everyone.
Those of you familiar with the first two books know of the marketing impact and innovative perspectives presented. Leading-edge thinkers from the world over have continued the fine tradition of the earlier installments. This however, is more of a call-to-action book. Take a look at the exciting topics:
At the Coalface
There is much to be said for good strategy, but what happens when the strategy is done? What happens when the time for talking is over? This section is about working at the coalface of social media. It’s about the real world lessons that come hard and fast. It’s about case studies and the stories and events that are much better in the re-telling than in the moment.
Conversational Branding
When we talk of brands, we generally understand what it means. But what happens when a brand ventures into online conversation. What does it mean to participate in these conversations? Is this earned media? Is it paid for? Or is there an in-between space? How important is brand in the social media space? How does the conversation shape or change the brand?
Influence
Much is made of influence, but what does "influence" mean in social media? Who has it, and who creates it? Does influence mean different things to different people? Is it hype or can it make the cash register ring? Is influence one of the new currencies?
Getting to Work
They say that the best approach to social media is dive in. But getting to work with social media can be harder than it first appears. What have you done to quickly get to work? Or perhaps this section is about how you use social media to get to work — literally. Is it a viable tool for networking and job hunting? Or maybe this section is about how social media is changing the face of work. Does getting to work now mean sitting at the kitchen table in your bathrobe?
Corporate Conversations
There is plenty of coverage of social media when the focus is on marketing or advertising. But what is happening in other parts of your business? How is social media playing within your business and has it surprised you? Or...if you’re a consultant or agency, how do you introduce social media to the C-level at your client’s business? How do you make social media more than a fad or seem relevant to the bottom line?
Measurement
Can you measure social media? Many claim you can and many claim you can't. But if you can measure social media, should you? And how do you measure it? And do you measure it in terms of ROI? Or influence? Or ability to do good? What are the metrics that matter and how do you get to them?
In the Boardroom
Is social media a fad dreamed up by the marketing department to get the attention of the executives? What are the hard questions and firm answers that get thrown around the boardroom. And who, if anyone, is best placed to answer? What role should the C-level executives play in a company’s social media strategy? Do they just green light it? Should the CEO have a blog? Or...from a non-profit’s perspective, how does the board of directors play a role in the organization’s SM activities?
Pitching Social Media
The work has been done and the late nights are weighing heavily on your shoulders. But it's time to buck up - to pull it all together and wow your client. What do you do to impress? Is there a new art to pitching social media? And is it important to eat your own dog food? Or, if you’re from the PR side of the table, how are you pitching your client’s stories to social media’s influentials? Or are you using a different tactic?
Innovation and Execution
People make great claims for social media. Is it the long dreamed of silver bullet? Can the tools and techniques be harnessed to drive innovation? How can you take an idea or a strategy and make it work for your brand or your business? How do you move from idea to actual execution? What task or tool has social media eliminated or replaced? What do you predict it will eliminate in the future?
Identities, Friends and Trusted Strangers
Many people are now living much of their lives online. Who do you call friend? How do you set boundaries or decide who to let into your circle of influence? How do you know who to trust when you can’t look them in the eyes? How do you define your own identity? What tools, techniques and sites do you find most useful in creating your online brand? How do offline meetings or conferences influence your online identity?
Your Authors:If you enjoyed this post, please bookmark it and subscribe!
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Daniel Sitter
Author
Stumble It!
Thanks Daniel - it will be out in a matter of days. Exciting!
Posted by: Gavin Heaton | April 18, 2010 at 11:11 PM
This post is very detailed, maybe you can also give me an idea Siding Repair Contractor Katy
Look it over, but I also suggest you look elsewhere too, then you decide which really fit your needs. :)
Posted by: micheal siding katy | September 08, 2010 at 04:15 AM
Looks fantastic - can't wait to read it. I need to get the first two and catch up! Thanks for putting together such an important work!
Posted by: Sherman Unkefer | September 09, 2010 at 04:49 PM
Recent study shows that more online time was spent Facebook compared to Google. Thats gotta tell us something.
Posted by: Roofers in Leeds | September 11, 2010 at 03:45 PM
well excuse me but it's normal to spend more time on facebook when all you do is socialize. On google you simply go when you need, you search what you want and navigate to other websites.
There's no comparison worth doing between google and facebook because they're two different things and they both are the top players in their "niche".
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Posted by: abercrombie Milano | May 06, 2011 at 08:59 AM
Be sure to buy
Posted by: Куплю зерно | October 23, 2011 at 05:23 PM
I just found your post and went through it..It is quite interesting..I think this will help the people who are into innovation of ideas..
Posted by: Core Drills | November 30, 2011 at 05:07 AM