Despite our experience, talents and skills, there are times when we miss the obvious. These sometimes deceptively simple glitches can be costly.
Recently, I had the experience of searching for a new business car. In fact, I visited several car lots with my fiance, who also was searching for a new car. We did our homework on the web before venturing out to see particular models at local dealerships. We spoke with the sales leader at each of the three locations, a Ford dealership, a Mazda dealership and Car-Max.
We both were quite specific about the models we were searching for and indicated that we were willing to purchase immediately upon finding the right car. Count them: two pending sales... enough for any ravenous car salesman to see green and get excited... right? We certainly thought so.
As it tuned out, despite being very specific about the models we wanted, indicating that we clearly had the means and intent to purchase two vehicles, despite the initial interest displayed by the salesmen, despite promises to locate the desired models and present them to us, we never heard from any of the three again! Can you believe it?
These three salesmen all lost out on two very nice sales! Why??? They failed to realize a potential sale and failed to follow up. There is simply no excuse.
Don't let this happen to you. Follow your instincts, immediately follow up on sales leads and call your prospects regularly. They are going to buy from someone; do you want them buying from someone else or YOU?
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Posted by: matt hollywood | December 06, 2011 at 02:22 AM
Sales persons should always look at every inquiry as a potential sale, even if the person is merely asking seemingly nonchalant questions about a product, or looking around the establishment.
Posted by: MicroSourcing | December 07, 2011 at 12:52 AM
Thanks for a well written article, just what I was looking for. Will be back for more :-)
Posted by: NegotiatorKing | December 17, 2011 at 01:38 PM
You're right. Salesmen should treat customers as potential buyers. Following them up would likely stir up the interest of the customer if done right.
Posted by: Carry Bacot | December 19, 2011 at 08:01 AM
People often complain that they are managing their sales from one crm program and their time management from a different application. Now Clarizen and Salesforce have a data integration system www.clarizen.com/ProjectSoftware/Integrations/Salesforce.aspx that allows your online crm program to "talk" to your online project management software. And it integrates with Microsoft too.
Posted by: Rachel | December 20, 2011 at 07:10 AM
There are a lot more steps to sales than what people think sometimes.
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Posted by: Daniel Milstein | January 12, 2012 at 06:46 AM
That's odd. Maybe they thought you were just shopping around instead of serious buyers. It's pretty rare that a new car saleperson won't try to close you during the first conversation.
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